Project date: November 2016
Type: handmade, research, subsegment visualisation
Education: Amsterdam Fashion Institute
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Research a given segment and see if you can find any interesting sub-segments. Then choose a subsegment and investigate it further. Finally, create an summary and a detailed shot of a typical room of the house of the subsegment. Take these pictures using a handmade 3D-diorama.
I was assigned the target ´social balancers´. This target group consists of people with a low social and economic standing. Within this group, I then immersed myself in ´´The practical-minded survival star´´. A single mother of a young child with a hectic life. Her most prominent characteristic is her practical approach on... everything. Things don´t have to be fashionable: she doesn´t buy anything she doesn´t need!