Project date: November 2016
Type: branding, retail, design, customer experience
Education: Amsterdam Fashion Institute
In collaboration with: Pien Barendregt
Please note: I'm currently super-busy with a re-design of this project's fashion environment. To be continued...
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Hand Drawn Pink - Cardboard Brown - Denim Paper - Coated Washi Orange - Laser Printed Blue
The collection is focused on functionality but it´s starting point comes always from a good taste of hand-drawn beauty. Every garment comes with several functional applications which can be selected in the store - where we also attach them for you.
The These and Doos Storage Store consists of five specific areas which all contribute to the customer experience. Where the customer first will be welcomed warmly in the heart of the store (1), she will soon be released in the ´storage room´ (2). In here, she´ll find the latest collection of the brand. Then she will continue her shopping experience through the ´showroom´ (3) where numerous options are shown that can make her clothes more practical (and thereby more suited to her busy daily life). These options are included by the garments she buys. We do not charge extra for it. The showroom also offers second-hand garments. Everything the customer has chosen can be fitted in the fitting rooms which resemble different sizes of our special cardboard boxes (4). If the customer wants to personalize her new garments, the ´packaging zone´ (5) offers her a box in which she can put all the different parts and the garment. There´s also a counter where she can drop it off. Now the only thing left to do is to pay (1) and then her new garments will be delivered at her home.